FILM / SOCIAL / OOH / INSTORE / ACTIVATION / EXPERIENTIAL
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How do you get young creatives to enter a shoe customisation contest? “Your Art, Our Canvas” was our answer.
This creative platform and campaign demonstrates how you can play with the classic Vans era shoe as a blank canvas to express yourself. 1 creative platform for long term brand building.
To get these young slackers motivated to enter, we teamed up with some inspirational artists such as Morning Breath Inc. and Andy Baker with a psychedelic teaser video to get them excited, and get them off the couch and into creation mode. The video follows a young marker as he acquires the highest form of intergalactic fame from having his artwork featured on a Vans Shoe.
The Campaign rolled out to the public in the form of video, social, OOH, in-store, and in-school shoe-customization activations.
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Social Media Animated GIF’s
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Social/ Outdoor Digital Billboard / Film
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OOH / Outdoor / Poster
Digital Banners/Emailers
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Social Stories
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Logo Design
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Instore
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Website
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In School Activations
The “Your Art, Our Canvas” was introduced into several schools in California with guest artists visiting schools and performing how-to-enter demonstrations to inspire the kids.