VISUAL IDENTITY, POSTER, ACTIVATION, DIGITAL
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Insight
Vans shoes just aren’t that comfortable.
Solution
The same originals with a comfy sole. “Comfy Cush”
Vans introduced an innovative, more comfortable foam material, and they began to re-release their iconic shoe silhouettes with the softer foam. Our objective was to establish a fresh creative platform encompassing activation and a new visual identity. Our approach melded timeless Vans era photography with the soft foam vibes, resulting in the birth of the "Keep it Comfy" initiative. Old skool vans juxtapositioned with new style tech. Presented below are several outcomes of this project, reflecting the synthesis of tradition and comfy ingenuity.
Keep it Comfy.
ROLE: Initial concept creation and art direction of project.
OUTDOOR:
SOCIAL:
ACTIVATION:
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To launch Comfy Cush, we set about designing the most comfortable version of life’s most uncomfortable environment: high school. Highlights included: a performance by The Soul Tigers marching band, Lil’ Wayne, history class taught by Tony Alva.
Lil Wayne