OOH/FILM
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The insight:
Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn’t easy.
The solution:
Together with Nike we challenged athletes before the upcoming Shanghai Marathon – provoking them to live up to the speed of the city – and be “SHANGHAI FAST.”
Film:
Speed-activated neon light messaging, turned Shanghai's Century Park into the fastest training ground in the world.
Experiential Neon
Outdoor: Headline - The harder it gets, the faster we go.
Headline - Time to go next level
Headline - There is fast. Then there is Shanghai fast
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OOH
Next up we have a city-wide traditional and non-traditional OOH - a print series challenging athletes to live up to the speed of the city.
Headline - There's a Fast called Shanghai. - When you come to Shanghai there is no need to take your time
Headline - In Shanghai, you gotta move faster than you talk.
Headline - There's a Fast called Shanghai.
o
