FILM/OOH/EXPERIENTIAL
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Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn’t easy. So Nike challenged athletes before the upcoming Shanghai Marathon – provoking them to live up to it’s speed – and be “SHANGHAI FAST.”
Using this lovely little insight we generated the “Shangahi Fast” creative platform for this campaign,
which we crafted into many different media, starting with film.
Film:
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Using the “Shanghai Fast” platform we rolled out a number or OOH executions further deepening the message,
OOH
Headline : In Shanghai, you got to move faster than you talk.
Headline - There’s a fast called Shangai
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Shanghai Fast rolled out into Experiential Neon at Century Park. This work challenges athletes to live up to the speed of the city with speed-activated neon light messaging, turning Shanghai's Century Park into the fastest training ground in the world.
Experiential Neon
Outdoor: Headline - The harder it gets the faster we go.
Headline - Time to go next level
Headline - There's a Fast called Shanghai.
Shanghai Marathon Race Day
Headline - There's a Fast called Shanghai.