EXPERIENTIAL, ACTIVATION
To celebrate the new Nike React basketball shoe, we created artwork for the Harlem House of Hoops store in NY. In addition, we created a fun activation for the store, we set up a vertical leap board to measure players' highest jump and a practice ring in the store. Now people could try out these new shoes and the springy React foam right there and see how high they could jump.
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Backdrop patterns for the wall of the highest jump activation House of Hoops Harlem.
TEE DESIGN
These limited edition tees were available for sale.
POSTER
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EVENT LAUNCH