STUNT
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The classic IKEA Frakta Bag but not as we know it, introducing the “Fraktastein Lion”
We made 160 blue lions from the IKEA's iconic FRAKTA bag that have been dancing their way through IKEA stores across China spreading CNY charm and good luck.
This lion not only popped up in store it was widely shared on social media and was trending on China’s number 1 platform “We Chat” for the week during Chinese New Year, generating IKEA valuable earned media views and cementing the brand into Chinese Culture.