Godzilla Baby! Music Video
A gigantic baby and iconic Beijing rock stars bring new life to home in this spot for IKEA.
The insight:
Newborn babies are bundles of joy, but the arrival of a child always brings new challenges to a family. After the baby moves in, suddenly the family home can feel a lot smaller and a lot messier.
The solution:
The creative platform “Bring New Life to Home” suggests a bit of a home makeover might be on the cards after a couple brings home a newborn.
This campaign uses the exaggerated size of ‘Godzilla Baby’ to show how overwhelming it can feel to bring a new baby into your home. As she takes over the house, the parents must rely on dependable and flexible home furnishing solutions to accommodate their evolving needs.
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Godzillah Baby was even too big to fit into the advertising space breaking out of all the spaces she featured in. Including this interactive WeChat ad you can use your finger to slide the coffee table to the side to make way for the enormous baby.
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OOH
Headline translation.
“Welcome new life through new changes“