STUNT / PRODUCT / GAME
---
Da Biggest Beach Towel 100m
This cheeky stunt got the attention of the Guinness Book of Records and all of China which translated into valuable earned media for the brand while making having a Corona synonymous with chilling out.
In the summer of 2017 we created a gigantic beach towel down on the river in front of the Long Museum
( Shanghais closest beach ) that broke the world record. This beach towel measured 100 meters in length and could accommodate over 300 people chilling on it simultaneously.
Stretch you legs out on this epicly over sized beach towel and enjoy a cold one.
PRODUCT:
To get in on the summer vibes, if you grabbed a case of Corona, you’d score an extra-long beach towel to kick back on while sipping a frosty bevo. The towel designs were created by talented local and international artists.
Don't be a goose—hang loose with an extra long beach towel.
Social Game;
To amplify the stunt we gave your thumbs a workout with a super long scroll, extra-long beach towel mobile game to drive sales to Corona's e-commerce platform. Rewarding the person that could play for the longest with a box set of limited edition beach towels and freeeeeeeeee beer.