SUPERBOWL FILM / OOH / SOCIAL
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The insight
Drinking beer is better with friends
The solution
Grabs Some Buds
In this film, we see a shoot out crisis averted by the timely arrival of everyone's favorite amber-colored beverage. We see outlaws, toothless skelly wags, big top hooligans ladies and gentlemen from different ends of the earth come together for a cold beer and a jolly good sing-along.
This whimsical spot was an immense success, leaving a lasting impression on audiences and had them singing along, it became synonymous with the phrase "Grab Some Buds" during the Superbowl in 2011.
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OOH