BRAND IDENTITY
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The mission for AdeS was to build a bold, differentiated, globally cohesive brand that can disrupt and lead the plant-based beverage category. The answer was a refreshing new look with a new line “Stir it up.”
Ades seeks to change the role of plant based beverages by bringing people the unlimited potential of plants of all kinds, so we can all explore and discover new flavors, textures and nutritious possibilities.
Inspired by the children’s game of mixing and matching, this visual identity focuses on unique combinations to create endless possibilities. The system uses a simple gridded framework of horizontal blocks that swap different ingredients, textures, and colors. In the spirit of play and experimentation, we flex our imagination to create ever–evolving combinations that represent the different blends of Ades.